68% Online U.S. consumers interact with video, audio content in the home


By Telecom Lead Team: More than half (53
percent) of online U.S. adults watch some form of streaming or downloaded video
content in the home.


51 percent view streaming content and spend
an average of two hours per week watching, while only 15 percent download
content and spend an average of one hour watching, according to the Consumer
Electronics Association (CEA) study.


Like video consumption, more than half (54
percent) of online U.S. adults listen to digital audio in the home. Unlike
video, the preference for digital audio content skews toward downloaded audio
(43 percent) versus streaming audio (37 percent). Those consumers spent an
average of 2.6 hours listening to downloaded files versus two hours for
streaming audio.


“Technology allows consumers to access
almost any content they desire instantaneously on Internet-connected devices.
The rise of mobile broadband has resulted in the emergence of connected devices
that are able to stream content directly from the Internet, and services that
allow consumers to store and access content without the need of a hard drive,”
said Chris Ely, manager, industry relations, CEA.


One in four consumers expressed an interest
in purchasing a home media connectivity system. The study shows that new home
purchasers can be a sweet spot”¬Ě in spurring adoption of connectivity systems.
Sixty percent of those interested in connectivity systems indicated that they
were considering buying a system with a purchase of a new home.


CEA suggests that manufactures, content
providers, aggregators and service providers must work together to ensure the
content customers want is accessible through different devices. The sooner the
market is able to meet the consumers’ needs, the sooner the industry will reap
the benefits.


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