Interactive Holdings, a provider of healthcare information and mobile clinical
decision tools for medical professionals, and Remedy Systems, a mobile
application company focused on healthcare, announced the launch of their
mHealth platform, Tomorrow Networks.
platform enables developers to market and distribute their applications to the
growing population of medical professionals who are searching for well-built
mobile applications as a tool to improve both the quality and efficiency of
care. Through the platform, advertisers can also deliver targeted marketing
Networks was designed to solve problems we experienced as developers in this
industry. Healthcare app developers are no different than other app developers
— we’re both looking for ways to distribute our applications to an audience
that is most likely to download and use them,” said Matt Wiggins, CEO of
unique about this platform is the community it reaches, which includes over
275,000 healthcare professionals and growing. Our main goal here is to
facilitate the evolution of the mHealth ecosystem by creating a symbiotic
environment in which healthcare professionals, developers and marketers coexist
in an effort to improve the overall care process through a more standardized
approach to mobile engagement,” Wiggins added.
to recent research, by the end of 2011, 61 percent of physicians will be using
an iPhone. Tomorrow Networks allows developers to service this growing mHealth
community, while enabling them to partner with advertisers to monetize their
efforts and then target particular segments of health professionals.
Tomorrow Networks enables advertisers
to place in-stream content at relevant points in the healthcare decision making
process — including the ability to target ads by audience specialty and
location. Moreover, the platform provides immediate insight into how these ads
are received by the intended medical audience so that real-time changes can be
made in relation to appropriate targeting and placement.
of it this way — with Tomorrow Networks, an ad for diabetes treatment can be
shown to a physician using a glucose measuring application while treating a
diabetes patient. That type of ‘needle in a haystack’ targeting is unheard of
today in the mHealth space,” said Sanjay Pingle, president of Physicians