Accenture launches connected vehicle integrated solution to help auto makers meet in-vehicle service demands


By
Telecom Lead Team:
Accenture has unveiled an integrated
solution for auto and truck manufacturers that will help them meet demand from
consumers for in-vehicle technologies with capabilities such as wi-fi access,
process mobile payments for parking, insurance and tolls and others.


OEMs
face a challenge in meeting complex integration requirements across a broad
range of technologies. Increasingly, buyers are demanding streamed audio and video,
live navigation systems, safety devices, location-based advertising and
personalized services as well as the ability to make mobile payments for
auto-related expenditures and wi-fi access for their portable devices.


According
to Accenture, the market for these technologies is expected to exceed $70
billion this year, with new research showing a growing demand for automated
driver-assistance and traffic-avoidance technologies.


Accenture
estimates that IVI could give OEMs up to $200 in added revenues per car in
mature markets every year as drivers and passengers increase their use of the
new technologies.


While
IVI penetration is currently minimal in low- and medium-priced cars, Accenture
research indicates that the new technologies will grow among all segments of
the automotive market in the near future, approaching nearly complete
penetration among luxury and other high-priced vehicles. The challenge for
vehicle manufacturers will be to maximize sales by incorporating the right
technologies into the appropriate vehicle price range.


“We
see major but separate trends emerging for embedded and stand-alone in-vehicle
solutions because there will be a seamless integration between on-board services
and connected vehicle services,” said Marcello Tamietti, managing director
of Accenture’s
Connected Vehicle group.


“Most
of the automotive manufacturers have capabilities in the area of info-mobility,
such as navigation, but they are still developing commerce capabilities. The
next generation of IVI and telematics applications and services is evolving
rapidly. We expect to see a significant increase in products and services for
in-vehicle communications, entertainment and commerce, as well as safety
capabilities,” Tamietti added.


The
ACVIS is currently being deployed by one large global car maker. The client is
working with Accenture to help integrate technology and the back-end solution
for online billing and order management services as part of its plans to
include the latest in-vehicle technologies across its product range.


Part
of the work involves leveraging Accenture’s new solution to provide back-end
integration and the migration strategy for legacy data, as well as supporting
the rollout of the technologies in all key markets for this global brand.


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