M1 will benefit from a comprehensive, unified view of all customers across its business lines, said Accenture on Monday.
Accenture said the system has improved the operational efficiency at M1’s retail outlets, as well as service provisioning, by up to 35 percent.
In addition, by capturing all customer transactions and consolidating this data into a single system, M1 is able to serve its customers more effectively, and use data analytics to determine and address customers’ preferences.
Accenture provided program management, design, development and testing, data migration and deployment services for the Oracle and Comverse solutions implemented, and then integrated the systems with Microsoft’s .NET framework that was delivered by Avanade.
“Accenture helped us consolidate our multiple legacy systems, integrating our charging, billing and customer relationship management systems to provide us with a holistic view and better understanding of our customer base,” said Alan Goh, chief information officer of M1.