Adobe Systems announced that it has acquired certain
assets of privately held IRIDAS, a high-performance tool for digital color
grading and enhancement of professional film and video content, including
stereoscopic technology.
Color grading is an essential component of finalizing
professional film and television content and is becoming an increasingly
important part of modern content creation with the advent and rapid growth of
High Dynamic Range (HDR) video.
With the addition of IRIDAS technology, Adobe Creative Suite Production Premium and Adobe Creative
Suite Master Collection, the world’s leading video tools for professionals, are
expected to gain a comprehensive set of tools so video editors can manipulate
color and light for any type of content, including professional film and
television.
The addition of premier color grading tools exemplifies
Adobe’s commitment and leadership in the digital film and video space.
Adobe has set the standard for rich communication and
collaboration across all media and we’ve been rapidly innovating on solutions
for professional filmmakers,” said Jim Guerard, vice president and general
manager for professional video and audio, Creative and Media Solutions Business
Unit, Adobe.
The integration of IRIDAS’ leading color grading technology
helps us continue to deliver high quality tools and redefines how professionals
in the motion picture and video industry view, manipulate, enhance and produce
their digital creations from script to screen,” Guerard added.
The addition of IRIDAS technology includes SpeedGrade, an
award-winning toolset for Stereo 3D, RAW processing, color grading and
finishing of digital content. IRIDAS offers the only non-destructive tools for
primary and secondary color correction that are optimized for multi-core CPU and
GPU performance, paralleling the industry-leading speed and efficiency of the
Adobe Premiere Pro and Adobe Mercury Playback Engine software.
Joining forces with Adobe provides us with an amazing
opportunity to get our technology into more peoples’ hands,” said Lin Sebastian
Kayser, chief executive officer, IRIDAS.
Adobe has demonstrated real commitment to the
professional film and video market with its recent releases and has a known
track record of integrating acquired technologies. With the addition of our
color grading technology I believe Production Premium can lead the HDR video
and stereoscopic charge as the film and professional video industry evolves,”
Kayser added.
By Telecomlead.com Team
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