Airtel digital TV-the DTH service from Bharti Airtel,
announced that it has added 41 new channels to its bouquet. The largest ever
channel expansion exercise since its inception, has enhanced Airtel digital
TV’s total channel options across linear, interactive channels to 247.
The addition of 41 channels across a cross section of
genres and 9 languages, takes Airtel digital TV’s count of linear channels to
238, including 7 True HD channels. The 4 new True HD channels added are Star
Gold, Star Movies, Star Plus, Star World.
Among the new additions to its Standard Definition (SD)
bouquet include 5 Telegu, 2 Tamil, 2 Malyalam, 2 Kannada, 11 Hindi, 1 Bhojpuri,
1 Oriya, 1 Bengali and 12 English channels. The new SD channels include the
likes of BBC Entertainment, CBS Love, CBS Spark, CBS Prime, CBeebies, DD
Malayalam, Discovery Science, Discovery Turbo, Food Food, Fox Crime, Enterr 10,
Sakshi TV, Suvarna NEWS 24*7 and Magik TV.
We believe that with HD and regional channels emerging as a key customer
need, width and choice of content will be a key differentiator going forward.
Our enhanced HD bouquet will further encourage viewers in metros and larger
cities who are going in for flat panel TV’s to opt for a strikingly superior
viewing experience with Airtel digital TV HD,” said Sugato Banerji, CMO- Airtel digital TV.
We have today one of
the largest regional bouquets on DTH which we believe will play a key role in
helping us further build on our leadership of new customer additions in rural
areas,” Sugato added.
Airtel digital TV’s
HD bouquet is priced at just INR 65/- month +taxes. The 7 True HD channels are also
available on a-la-carte basis.