AMD joins forces with broadcast technology leaders to overhaul video workflows


AMD announced that it unveiled AMD FirePro SDI-Link to
address the market for real-time, GPU-accelerated post production and broadcast
pipelines requiring Serial Digital Interface (SDI) input and output.


AMD FirePro SDI-Link was announced with support from the
premier players in the broadcast technology market: AJA, Bluefish444,
Blackmagic Design, DELTACAST, DVS and Matrox.


Targeting manufacturers, technology integrators and
software developers, AMD FirePro SDI-Link allows for the design of fully
featured SDI- and GPU-based solutions with ultra-low latency between select AMD
professional graphics cards and third party SDI input/output products.


“Integrators in the broadcast and real-time video
production market can now benefit from the latest advances in GPU
acceleration,” said Sandeep Gupte, general manager of professional
graphics at


“Solutions built around AMD FirePro SDI-Link, with
the support from broadcast technology leaders, are able to simultaneously solve
the two key challenges facing video pipeline solution providers today: the need
for flexible SDI input and output capabilities, and the requirement for
real-time GPU-SDI communication in an integrated solution,” Gupte added.


By leveraging the combined decades of SDI-related
experience from AMD’s technology collaborators, along with the new AMD
DirectGMA technology that allows SDI I/O products and select professional graphics
cards such as the new AMD FirePro V7900 SDI to communicate directly over PCI
Express (PCIe), customers can build solutions for virtual sets, professional
video production/post-production, on-air motion graphics, on-set 3D VFX, and
other scenarios.


All of this can be accomplished with ease via APIs
exposed in the AMD FirePro SDI-Link software developer kit, allowing the
delivery of new capabilities and feature sets with never-before-seen
flexibility and cost-effectiveness.


The AMD FirePro V7900 SDI professional graphics card
represents a number of firsts for AMD: First AMD FirePro professional graphics
card to support AMD FirePro SDI-Link and planned certified compatibility
(currently in development) with all five leading manufacturers providing PCIe
cards offering advanced SDI video signal I/O capabilities.


First AMD FirePro professional graphics card designed
specifically to address real-time professional video and broadcast graphics
pipelines while delivering the same industry-leading GPU performance as the
other offerings in AMD’s FirePro professional graphics line up.


First to leverage AMD’s exclusive AMD DirectGMA
technology to help ensure system-level, low-latency synchronized data transfer
between the AMD FirePro professional graphics and 3rd-party devices
over the PCIe bus.

AMD recently announced that it has updated
its C- and E-Series Accelerated Processing Units (APUs) for ultrathin and
value notebooks, netbooks, all-in-ones and desktop PCs with top-of-the-line


The updated APUs deliver: Enhanced HD graphics
capabilities; Performance boosts with enhanced memory; DisplayPort ++ for
connecting to any HDMI or DisplayPort-enabled monitor or TV; 12 hours of
resting battery life on a single charge for the mobile platform, a nearly four
hour increase over previous platforms.


By Team
[email protected]