Indonesian telecom operator XL Axiata has deployed the Amdocs Mobile Payments solution to enable direct carrier billing for app stores.
XL Axiata, which has around 50 million subscribers, has become the first service provider in Asia Pacific (APAC) to offer improved payment experience of direct carrier billing at Microsoft’s Windows Phone Store to its subscribers.
Initially enabled for the Windows Phone Store, Amdocs Mobile Payments solution allows consumers to purchase apps and in-app content without the need to use a credit card or the inconvenience of lengthy registration processes.
XL Axiata will benefit as the Amdocs Mobile Payments solution, a cloud-based gateway offered as a service solution, will extend the service to other app stores, such as Google Play, and leading global aggregators as they enter the Indonesian market.
“More than 80 percent of the Indonesian population does not have a bank account or credit card, but almost all have a mobile phone,” said Dian Siswarini, chief of digital services at XL Axiata.
Amdocs enable XL Axiata’s 49.1 million mobile subscribers to participate in the digital economy by buying digital goods like apps, games, music and ebooks using their XL mobile account.
Rebecca Prudhomme, vice president for product and solution marketing at Amdocs. “Amdocs’ mobile payments solution is pre-integrated with leading app stores and aggregators, readying mobile operators to quickly monetize their consumers’ digital consumption.”
Carrier billing’s share of app store purchases worldwide will more than double from 2012 to 2016, to reach $11.1 billion in 2016, according to Yankee Group.