Telecom Lead America: Leveraging American Express,
merchant partners can increase their revenue by providing relevant offers to
the right Cardmembers.
A mobile offer engine unveiled by American Express
recommends and ranks merchant offers for US Cardmembers based on their spending
history and location.
The pilot offer is via the new My Offers feature on the
American Express iPhone App. During the pilot, recommended local offers be will
be concentrated in Los Angeles and New York City with an overlay of offers
available nationwide at merchants like Baskin-RobbinsÂ® and Dunkin’ Donuts.
My Offers is the next iteration of American Express’
exclusive Smart Offer technology, which powers the company’s card sync programs
with Facebook, Twitter and foursquare and leverages the company’s closed loop
network to connect Cardmembers and merchants.
In an increasingly crowded marketplace, where consumers
are bombarded with daily deals, we saw an opportunity to help our Cardmembers
save time as well as money by curating meaningful offers for them,” said Josh
Silverman, president of the U.S. Consumer Services Group at American Express.
For Cardmembers, this new mobile offer engine is a
one-stop-shop to easily find, add and track offers and savings from American
Express and its merchant partners including those available through the company’s
Facebook, foursquare and Twitter programs.
For merchant partners, the mobile offer engine helps them
attract new customers and generate repeat business by delivering relevant
offers to Cardmembers on the go in real time.
After Cardmembers download or update the American Express
iPhone app, they can click to see Offers Available for You.
Cardmembers can discover offers based on location or
expiration date. My Offers features a dashboard where Cardmembers can see what
offers they have added to their card, how much they have saved, and what offers
To redeem an offer, Cardmembers can add it to an eligible
American Express Card and then use their Card to make the qualifying purchase.
Savings are automatically delivered via a statement credit generally within
three to five days.
To help fuel the mobile offer engine, the company has
enhanced its Go Social offer entry tool for merchants. Launched last year, Go
Social enables small merchants to create social and mobile offers, reach
Cardmember segments and receive detailed reporting on their offers.