AT&T launches content delivery network to help businesses speed delivery of web content

AT&T announced  new cloud-based Content Delivery
Network (CDN) platform to help businesses quickly engage their important
audiences with high quality, rich, and “sticky” website experiences.

The AT&T Content Delivery Network is designed to ensure lightning like fast delivery of digital content, such as
videos and graphics – the staples of website experiences with “audience
appeal.” The new AT&T platform, now being offered to customers on a
limited basis, is expected to be generally available by the end of 3Q 2011.

“More and more businesses are relying on video,
pictures and animation to get consumers excited about their products and
services. Our CDN technology not only delivers videos and other attention
grabber at ‘lightning like’ speed, but it delivers them efficiently and at low
cost,” said Sam Farraj, assistant vice president of AT&T digital media
solutions, AT&T business solutions.

Internet Retailer cites a report that website visitors
who view product videos are 85 percent more likely to make a purchase than
those who do not. The digital marketing intelligence provider comScore,
reported that, in December 2010, 88.6 million people watched online video on an
average day, an increase of 32 percent from the previous December.

Companies and organizations in a variety of industries
can use the AT&T Content Delivery Network to help enable fast, highly
secure, efficient, global delivery of digital media through the Internet. With
this platform, universities can provide virtual campus tours, hospitals can
deliver x-ray images, media companies can distribute movies on demand, and
software and technology companies can virtually demonstrate capabilities.

By Team

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