BroadSoft introduces BroadTouch



BroadSoft announced the launch of BroadTouch, a new product line
that provides enterprise end-users and consumers with intuitive user interfaces
to access their unified communications (UC) services across their preferred
communication device.


“We have led the industry in developing software that empowers our
service provider customers to deliver modern communications services over their
IP networks. With BroadTouch we are unleashing our innovative services from
these networks and putting them in the hands of end-users,” said Michael
Tessler, president and CEO, BroadSoft.


“We believe BroadTouch will eliminate the need for enterprise end-users
and consumers to use multiple clients for each communication service and
instead provide a single application for all their communications services from
any device and any location,” Tessler added.


BroadTouch includes a range of user experience applications, including
Business Communicator, which brings together voice, video, instant messaging
and presence, on a single interface that spans mobile and desktop platforms,
including Windows, Mac, iOS and Android.


BroadTouch harnesses the power of the BroadWorks application platform
and BroadCloud, the firm’s cloud-based service delivery platform, and extends
these innovative communication services directly to the end-user.


BroadTouch also includes BroadSoft’s clients for call center agents,
call center supervisors, receptionists, text messaging and web collaboration.
Each BroadTouch application can be customized to meet the specific needs of
BroadSoft’s global service provider customers.


Analyst firm Gartner predicts that 1.79 billion mobile communications
devices will be sold worldwide in 2011, a 12 percent increase from 2010, driven
by growth in smartphone adoption.


BroadTouch have the ability to deliver a consistent, intuitive user
experience to end-users. It will ensure services are seamlessly integrated
across multiple devices and networks.


BroadSoft recently announced enhancements to its Unified Communications capabilities that will enable
service providers to customize their offers to meet communications options
required by enterprises of all sizes.


By Team
[email protected]