Telecom Lead Team: Brocade, a provider of fabric-based
networking solutions, has opened its regional briefing center (RBC) in
Singapore. This is a significant movement as China and India represent two of
the fastest growing countries for Brocade in terms of revenue. About 12 percent
of global Brocade workforce is based in Asia Pacific as the company doubled
headcount in 2011.
The new networking-solutions center will showcase product
demonstrations and facilitate discussions for enterprise, campus and service
provider customers throughout the Asia Pacific (APAC) region.
Brocade opened the RBC in a formal ceremony hosted by
Brocade CEO Mike Klayko and a number of guests including customers, partners
and members of the regional media.
The Brocade RBC in APAC is the newest facility in a
global network of briefing centers that Brocade maintains to support customer
visits in key markets. It is important to showcase Brocade’s product features
and functionalities in the region as many of the key decision makers operate
Brocade at present operates a facility at its
headquarters in San Jose, Calif. that hosts thousands of customers per year.
The opening of its RBC in APAC is a strategic initiative
for Brocade as it is directly correlated to the opportunities available in the
According to Forrester Research, the APAC market for
information technologies purchased by government and business was more than
$460 billion in 2011, making it the third largest regional market after the US
and Western and Central Europe.
Forrester expects total IT investments to exceed $500
billion in 2012, growing nearly 10 percent, even in the face of economic
weakness in other parts of the global economy.
These investments are aimed at achieving our company’s
goal of constantly enhancing our ability to serve the needs of our customers
worldwide. While we are justifiably proud of our world-class executive briefing
center facility at our corporate headquarters, these regional briefing centers
make it easier for our Asia Pacific customers to do business with us by
enabling them to access Brocade resources, explore solution options, and
interact with our staff in their home region,” said Michael Klayko, CEO of
The APAC RBC in Singapore will have both logistic and
technical staff to coordinate briefings and seminars with Brocade sales teams,
partners and customers to brief them on the latest solutions, roadmaps and
demonstrate solutions spanning service provider, enterprise data center and
campus LAN environments.