The worlds of traditional video conferencing and streaming media continue to converge in the enterprise, according to survey results collected by Interactive Media Strategies.
In a survey of more than 1,000 executives conducted in the first quarter of 2011, nine out of 10 companies that deploy video conferencing say they also implement online video solutions. The usage of online video can be extensive among this group as the survey showed 18 percent of companies using video conferencing today say they implement online video on at least a weekly basis.
Online venues make it possible to create and distribute video in more flexible ways than ever before”, said Steve Vonder Haar, research director of Interactive Media Strategies. Solutions such as the BurstPoint VCP Conference Point help organizations easily tie traditional video conferencing systems into this flexible online world, allowing companies to leverage their past video conferencing investment in exciting new ways”.
Organizations are being urged to incorporate video into their corporate communications strategies to reap cost-savings as well as operational and competitive benefits. With the BurstPoint VCP Conference Point, companies of all sizes can easily and confidently incorporate video streaming into their future plans.
The BurstPoint VCP is an end-to-end solution allowing enterprises to create and capture, edit and publish, distribute and deliver, and consume live HD and on-demand video content. As part of the BurstPoint VCP, the Conference Point is a fault tolerant, rack-mounted server, which enables users to transform existing video conferencing systems into real-time mini broadcast studios, changing the scope and reach of this technology from one-to-one to one-to-many.
By supporting H.323, H.263 and H.264 video, along with H.239, users can publish webcasts with synched PowerPoint slides or create stand-alone, on-demand video. By leveraging existing video conferencing assets, companies can now stream video to any user device as well as HD digital signage screens.
The enterprise video industry has seen a fundamental shift in how organizations are evolving their corporate communications strategies to include rich media. However, there are common misperceptions that video is bandwidth-intensive, an expensive line item, and is difficult to produce”, said Tom Racca, president and CEO of BurstPoint Networks.
By TelecomLead.com Team
