Telecom Lead America: C-SAM, a provider of mobile wallet
infrastructure platforms, software, tools and development services, has
appointed Barbara Ballard as vice president of customer experience and
marketing of the company.
Speaking on her appointment, Barbara Ballard said, Not
only are they industry pioneers, but their expertise in all the component
technologies, processes, and partnerships is unmatched. I look forward to
extending their accomplishments to create an exceptional user experience for
mobile payments and transactions.”
Under the new position, Ballard will oversee the
company’s marketing and user experience processes.
Ballard possesses over ten years of innovation and
leadership in mobile user experience. She has worked with mobile
startups, mobile operators and companies in numerous related verticals in
With her extensive business experience and her
commitment to developing a mobile user experience that goes far beyond simple
screen design, Barbara will extend our thought leadership in crucial new
directions. She will lead and support C-SAM’s initiatives to simplify a complex
eco-system for the end-consumers through the leveraging of C-SAM’s engagements
with all the relevant industries and service providers,” said Felix Marx, CEO
In 2007, Barbara also authored the book called ‘Designing
the Mobile User Experience’. She held management positions at a variety of
mobile commerce companies.
In addition, Barbara has also helped majors like
AT&T, Sprint, LG, The Weather Channel, Hallmark, and Skyfire develop and
deliver exceptional user experiences.
C-SAM and MasterCard to offer white label mobile payment solution
A few months back, C-SAM announced its agreement with
MasterCard to offer a white label mobile wallet solution based on C-SAM’s
mobile transaction platform (MTP).