Telecom Lead America: Callidus Software announced that
DAX Systems, a provider of VOIP and CTI telecom equipment, has selected the
CallidusCloud LeadFormix Marketing Automation platform.
The company said that the agreement was signed in the
first quarter of 2012.
DAX Systems has chosen the platform to optimize its lead
generation capabilities and improve the effectiveness of its marketing
organization.
Furthermore, DAX Systems will use the LeadFormix platform
to optimize its marketing campaigns and drive sales with higher lead volumes,
better lead quality, and better lead insight.
“The LeadFormix platform will enable us to
effectively implement our marketing campaigns and better follow through to
maximize their impact on our sales pipeline. The insights provided by the
platform will enable our sales team to focus on the right opportunities,
connect with the decision makers and close deals faster than ever before,”
said Ernie Kaminaris, President and CEO, DAX Systems.
CallidusCloud’s LeadFormix provides a
collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and
Web Optimization teams to optimize their sales pipeline growth.
In addition, the company said that the platform goes
beyond demand generation and workflow automation to provide real insight into a
website visitor’s intent, deriving actionable intelligence to convert a visitor
into a qualified sales lead.
The LeadFormix platform is delivered as part of the
CallidusCloud platform, which is a multi-tenant SaaS infrastructure that
includes the Hiring Cloud, the Marketing Cloud, the Sales Effectiveness Cloud,
and the Learning Cloud.
Indian service provider selects CallidusCloud sales performance
management enterprise suite
Recently, Callidus Software entered into an agreement
with a leading Indian telecom service provider to provide its CallidusCloud
Sales Performance Management Enterprise suite.
