Canadians watch most videos, while Turkey has highest video penetration

An analysis of selected online video
markets by comScore revealed that viewers in Canada and the U.S. averaged the
highest number of videos per viewer in October, at 303 videos and 286 videos,

Viewers in the UK averaged 268 videos per
viewer during the month, while viewers in Turkey and Germany both watched an
average of 250 videos.

Analysis of selected markets with the
highest penetration of online video viewing revealed that 93.6 percent of
Internet users in Turkey watched video during the month, followed by Canada
with 90.9 percent of web users consuming video.

Though markets in Latin America showed
lower overall engagement with online video compared to their counterparts in
other regions, Chile, Argentina, Brazil and Mexico ranked among the markets
with the highest penetration, highlighting a significant opportunity for
marketers and advertisers as these online video markets continue to develop.

The comScore report said that nearly 1.2
billion people age 15 and older watched 201.4 billion videos online globally
during October 2011. Google Sites, driven by, ranked as the top
video destination with nearly 88.3 billion videos viewed on the property
worldwide during the month.

“As global broadband connectivity
continues to rise, online video viewing has taken off in a big way and has
become a fully integrated component of the digital content experience,”
said Dan Piech, comScore product manager for video.

In October 2011, 201.4 billion videos were
viewed online from a home or work location, with the global viewing audience
reaching 1.2 billion unique viewers age 15 and older. Google Sites led as the
top global video property with nearly 88.3 billion videos viewed on the property
during the month, accounting for 43.8 percent of all videos viewed globally. was the key driver of video viewing on Google Sites, accounting for
more than 99 percent of videos viewed on the property.

China-based Youku was the second largest video
property globally with 4.6 billion videos viewed in October (2.3 percent global
share), followed by VEVO which accounted for nearly 3.7 billion videos (1.8
percent share). Nearly 2.6 billion videos were watched on during
the month (1.3 percent share), followed by Japan-based Dwango with 2.5 billion
videos viewed (1.2 percent share).

By Team
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