Cavium announces PureVu CNW66xx family

Cavium Networks announced the launch of PureVu CNW66xx family, a new line of SoC video processors capable of addressing the growing market demand for universal wireless display receivers at the industry’s lowest price points.


The new PureVu CNW66xx processor family leverages its flexible architecture to enable receiver designs that can support a wide range of home networking and wireless video transmission protocols including Cavium’s WiVu, WiFi Alliance 802.11-based wireless display standard (WFD), and DLNA.



Through its integration, the new processor family enables an unprecedented combination of flexibility, cost and performance, allowing Cavium to enhance its wireless display product portfolio and address the full price-performance spectrum in this market.



Unlike the CNW5xxx family which targets high-end, fully interactive, 2D and 3D home theater solutions, Cavium’s new CNW66xx processors are designed for very low-cost video streaming wireless display receivers targeting portable consumer devices with built-in wireless display functionality.


Through its PureVu CNW5xxx video processor family, Cavium has established its performance leadership by offering high quality 1080p60 H.264-based transmit and receive wireless display solutions over standard 802.11 WiFi, with differentiating features such as SLL (Super Low Latency), SMART QoS rate adaptation for robust multi-room operation, and full stereo 3D support.


These processors enable OEMs to build advanced wireless display capabilities into a range of CE devices including TVs, STBs, Blu-ray players, gaming devices, wireless HDMI transmit and receive adapters, desktop PCs and notebook computers.


With the new CNW66xx line, the combination of the multi-protocol and the highly integrated design enables Cavium to expand its leadership in the wireless display adapter market by enabling the cost sensitive segment, tied to portable CE devices including smartphones, tablets, and notebook computers. The CNW66xx was architected as a cost-optimized solution with up to 1080p performance, which often exceeds the requirements of most software transmit solutions.


Today, there are a number of different WiFi-based wireless display receivers in the market, each using different video and networking protocols, and all competing for consumer mind share which leads to market fragmentation and lack of universal interoperability.


With CNW66xx, OEMs will now be able to build a single wireless display adapter that is truly universal in its ability to interoperate with various video and networking protocols, and to establish a wireless display link with a wide range of popular portable devices in the market.


By Team
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