Checkpoint in pact with Books-A-Million to enhance customer experience in U.S. retail stores

Checkpoint Systems, a provider of shrink
management, merchandise visibility and apparel labeling solutions for the
retail industry, announced its association with Books-A-Million.

It started improving the retailer’s loss
prevention program and enhancing its customers’ shopping experiences through
its electronic article surveillance (EAS) solution.

Books-A-Million has 230 stores in 29 states
and the District of Columbia.

By combining RF technology with ECO
electronics, robust communications and remote alarm data-capture capabilities,
Checkpoint Systems’ antennas maximize loss-prevention effectiveness in any
store environment. In addition, by reducing losses, retailers also provide
customers with a better shopping experience, because the products they seek are
more often on shelves.

“Our mix of legacy loss prevention systems
wasn’t well suited for books and didn’t enable us to utilize source tagging for
greater efficiencies and a better customer experience. We made a capital
investment with Checkpoint because it provided a superior plug and play
solution, has a national footprint and offers dedicated in-house experts who
provide quality implementation results on a consistent basis. In fact, we’ve
already seen an immediate impact by generating merchandise recoveries and
expect a positive impact on shrink,” said Chad Tice, vice president of Loss
Prevention at Books-A-Million.

Checkpoint is currently implementing its
EAS antennas in about 90 Books-A-Million stores (including 40 newly opened
stores) and will begin a second phase in an additional 50 stores in the first
quarter of 2012.

“In addition, we admire
Books-A-Million’s forward-looking strategy of source tagging, which can now be
deployed to reduce tagging costs and provide a less intrusive protection method
and better shopping experience for its valued customers,” said Farrokh Abadi,
president Shrink Management Solutions, Checkpoint Systems.

By Team
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