Telecom Lead Asia: China National Radio Mobile has
selected Red Loop Media, a provider of mobile cloud marketing services, to
provide mobile advertising services for their mobile TV and radio applications.
In 2007, CNR established CNR Mobile to deliver a broad
range of mobile radio and TV programming for news and entertainment to more
than 700 million subscribers nationwide.
According to a new PwC report, China ranks as the third
largest market for entertainment and media worldwide. The number of mobile
Internet subscribers is expected to reach 2.9 billion by 2016 with 1 billion of
those in China alone.
“With the proliferation of smartphones and tablets,
consumers spend ever-increasing amounts of time interacting with their mobile
devices, which has led to significant demand for our high-quality content on
those devices. As the state-level platform for digital media, we are making
full use of our extensive resources to create a rich mobile video and audio
experience for our subscribers,” said Andrew Zhang, president and CEO of
“Our goal is to deliver world-class programming to
our audience while promoting the rapid and healthy development of the new media
industry. The partnership with Red Loop Media launches our new ad-supported
model, which helps us serve our subscribers by delivering our top-quality
programming with a best-in-class user experience,” Zhang added.
“We are honored to be working with CNR Mobile, one
of the most powerful and respected state-level media companies in China. Our
MMBridge portfolio of mobile advertising services and technologies helps CNR
Mobile achieve their goal of modernizing their media and delivering their
top-quality programming by effectively partnering with leading
advertisers,” said Teashah Yang, CEO of Red Loop Media.
Red Loop Media is the first provider of mobile
advertising services in China to be certified to the Interactive Advertising
Bureau (IAB) mobile advertising guidelines for quality assurance and
measurement. The certification provides publishing partners and advertising
clients with a high degree of confidence that their chosen advertising service
partner is open, accurate and reliable.
Red Loop Media’s Mobile Marketing Bridge (MMBridge) is an
innovative portfolio of advanced mobile advertising services designed to maximize
advertiser results and publisher revenue by engaging mobile consumers through
precision-targeted ads. MMBridge offers flexibility for ad targeting, as well
as business intelligence tools allowing advertisers and publishers to evaluate
and optimize their businesses.