Cisco accelerates partner-led investments to tap SMB

By Telecom
Lead Team:
Cisco has announced its Partner-Led strategy to address the growing
small business and mid-market segments in India. 


Partner-Led strategy will focus on increasing geographical reach, building
partner capability and drive business for products, solutions and services
specifically for the India market. 


The company
has experienced remarkable growth in the Partner Led segment and accounts of
one third of Cisco’s India revenue. Its partner-led business has grown at
45 percent CAGR in a short span of 3 years. And, its small business revenues
have grown 4 times in 3 years.


With the
right mix of solutions and strategy, we are focused on opportunities to grow
the business for our partners and will make the investments needed to
accelerate growth and effectively address this market,” said Pramodh Menon,
president of the partner business group, Cisco India & South Asia.


Cisco has
increased its investments by 300 percent to accelerate the Partner Led model in
India. The company’s investments are aimed at creating a partner-led marketing
engine and driving distinct sales programs for SMB, which is doubling every


To strengthen
its position and enhance its presence in the country, it will focus on
expanding and strengthening its base across the top 14 non-metro cities through
focused market development programs, over the coming quarters.


As a part of
its -go-to-market’ strategy, the company will also develop joint business plans
along with partners and allocate funding and resources to tap this major growth


Cisco also
shared details of the Cisco Unified Communications Manager Business Edition
3000 (UCM BE 3000), designed and developed for India by the company’s
engineering team based here.


3000 is specially catering to the SMB organizations. It supports 300 users
across 10 sites and offers essential features like voice mail, conferencing and
mobility features like extension mobility and tele-worker support to connect
business calls and voice mail messages to employees.


Cisco’s Small
business product line is designed to address these specific issues and is
ideally suited for the India market. The company is expecting 35-40 percent
growth in its Indian business which specially focused on partner-led strategy,”
Pramodh Menon added.


The company
also said that it is also focusing on the healthcare sector with 2 big deals
finalized recently.


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