Telecom Lead India: Cisco
has expanded set-top box portfolio with the launch of two new set-top boxes at
the Cable Summit, held in Mumbai, India. The entry-level SD digital terminal
adapter (DTA), and a HD Zapper, are localized and priced competitively for
India and emerging markets.
While the entry level SD set-top box will transition mass
market consumers from analog to digital, the feature rich HD set-top box makes
television viewing a personal, social and immersive experience.
Apart from the massive opportunity that cable digitization
provides, it will enable cable service providers to monetize investments, and
evolve as an experience provider,” said Sanjay Rohatgi, senior vice president,
Service Provider, Cisco India and SAARC.
A strong demand from consumers for features like HD viewing,
live TV recording, interactive experience, coupled with the government of
India’s mandate for the digitization of cable networks across the country, has
brought tremendous impetus to this industry.
The company said that it is well positioned to transition
cable operators from service providers to experience providers with an
architecture based approach and a wide portfolio of products and solutions.
Video is one of the top five priorities for us and we are
well positioned to enable -better than being there’ experience across all
segments of the video business. Our strategy, based on Videoscape is receiving
positive feedback from customers, partners and industry analysts and is a key
to driving growth in our service provider business,” said Jeff White, vice
president, Service Provider Segment, Asia Pacific Japan and China, Cisco.
The entry-level DTA set-top box, PDS1000 SD MPEG-2 DTA comes
with a basic digital-to-analog convertor and simple-to-use user interface with
Cisco’s PowerKEY conditional access system addresses the
concern of piracy and allows program tier-ing, increasing average revenue per
user (ARPU) for the MSOs.
On the other hand, PDS2100 HD Zapper is 3D TV ready,
provides high definition TV viewing and supports video on demand, data apps and
announced the availability of Cisco Video Surveillance software on its award
winning Unified Computing System (Cisco UCS) platform.