Cisco India F1 Overdrive initiative receives overwhelming support

announced the successful roll out of the F1 Overdrive program in India. The
program which commenced in March 2011, witnessed a phenomenal response among
partners garnering more than 2500 successful registrations.


Aimed at Commercial and SMB segment partners in India and
SAARC region, the ‘F1 Overdrive’ initiative received 2500 entries from 2100
partner organizations resulting in a 158 percent increase in partner coverage
Y-O-Y for Cisco.


The encouraging response to this initiative is evident
from the fact that the target growth rate of 53 percent for 2010-11 has been
successfully achieved in the Commercial and SMB segment.


We are thrilled to see the outstanding feedback from our
partners on the F1 Overdrive campaign. This program has allowed Cisco to tap
the potential of the ever expanding SMB market and helped us extend our reach
to new partners in a total of 165 Tier I, II & III cities, while creating
loyalty and mindshare among existing partners,” said Arun Dharmalingam, vice
president, Distribution Channels at Cisco India & SAARC.


We saw tremendous traction from partners for previous
Distributor-Reseller Programs, prompting us to launch the F1 Overdrive program
to continue incentivizing them for their efforts in helping Cisco grow. Cisco
has always focused on building and increasing profitability for our partners
and such programs help augment this,” Dharmalingam added.


As a part of this initiative, 38 top performing partners
will now be able to watch the highly popular F1 race live in Nurburgring
Germany. Partners also got the opportunity to win other exciting gifts
including iPads, iPhones, Samsung Galaxy Tabs, Ferrari Puma jackets and also
became eligible for attractive discounts on Cisco products.


Cisco introduced the program to accelerate growth and
extend coverage in the Commercial and largely untapped SMB segment as well as
to enable the enrollment of new partners. As a part of the program, partners
opting for this initiative were categorized in accordance to their geographical
locations and were incentivized by offering special discounts and rewards.


By Team
[email protected]