Cisco launches Enterprise Content Delivery System

announced the Cisco Enterprise Content Delivery System (ECDS), a set of video
distribution products that work together to address IT leaders’ growing challenge
of delivering the highest-quality live and on-demand video content to end users
anywhere, anytime.

IT leaders are facing rapidly rising demands for video on already overloaded
networks. ECDS provides a seamless way to manage the video load on the wide
area network
and, at the same time, help control the cost of extending video applications
across the organization.

As a key
video infrastructure component of the Cisco medianet architecture, ECDS
consists of hardware appliances and Cisco Wide Area Application Services (WAAS)
virtual blade software. The appliances and software work together to help
organizations distribute live video content via streaming or multicasting, and,
on-demand video via caching and prepositioning.

ECDS also
provides an IT-friendly management system for easy setup, configuration,
maintenance, and monitoring of video. ECDS works together with Cisco WAAS to
form a complete WAN optimization solution for video, applications and data.

managers can flexibly deploy ECDS in any appliance-based or existing
virtualized environment at almost any place in the network, enabling customers
to maximize previous investments. With comprehensive video format support, ECDS
can scale to support from dozens to thousands of users in thousands of

For end
users, ECDS helps ensure the best video experience for both scheduled and
dynamic, unplanned video content. ECDS can eliminate delays in video playback,
intermittent video interruptions, pixilation and other issues commonly
associated with video delivery and reception.

Cisco ECDS, organizations can better use video to communicate to any user and
reach more users anywhere on any device.

helps optimize live and on demand one-way video content for a variety of
applications such as organizational communications, training, events or
executive broadcasts.

managers can use ECDS to scale live video streaming without having to turn on
multicast; for example, instead of sending 10 video streams of a broadcast to
10 users at a branch office, ECDS sends one stream to the branch and
automatically splits that stream at the branch into one for each end user, thus
providing better quality video and minimizing bandwidth consumption.

is comprised of three deployment options, the Cisco Media Delivery Engine 1100
and the Cisco MDE 3100 are network appliances that scale to 500 and 5,000
concurrent users respectively. The third option is the Cisco MDE 50WVB, a software
virtual blade that supports up to 200 simultaneous users on a Cisco WAAS

businesses use video on a daily basis to increase employee engagement and
enhance customer service, IT leaders must wrestle with how to manage the
exploding amount of video content over the network, and in particular
constrained WAN connections. A key advantage of ECDS that appeals to IT is they
can ‘set it and forget it.’ With Cisco ECDS, organizations can optimize their
networks to support evolving needs for video today and scale to support
tomorrow’s uses,””said Janice Le
Litvinoff, director and general manager, Digital Media Systems business unit,

customer was looking to offer high quality video-on-demand for students and
teachers as a way to share knowledge. The Cisco Enterprise Content Delivery
System proved to be the ideal solution to deploy video pervasively throughout
the school district on their existing network infrastructure,” said Steven Reese, director of solutions marketing, Nexus

excited that ECDS enables rich media experiences for our customers to take
advantage of the power of both live and on-demand video streaming,” Reese

By Team
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