Cisco to assist Real Madrid to improve visitor and fan experiences

Cisco and Real Madrid football club announced that Cisco Connected Sports
Solutions will provide soccer fans an innovative experience at the Santiago
Bernabeu Stadium.

Real Madrid will be the first soccer club to deploy the Cisco Connected Stadium
Wi-Fi solution. Real Madrid is poised to make the Santiago Bernabéu one of the
most technologically advanced stadiums in the world.

Once Wi-Fi network is deployed, fans will be able to utilize their mobile
devices and smart phones to quickly and reliably access several applications
specifically designed to engage with the Stadium, as well as accessing Internet
and social media during the game.

Encouraging fans to use the Connected Stadium Wi-Fi network for Internet connectivity
will also help to free up cellular networks, allowing spectators to text and
call throughout the games, something that can be challenging nowadays.

Along with Cisco StadiumVision, the two solutions will allow Real Madrid and its sponsors to
connect with fans in new ways. By bringing HD video of the game to the numerous
screens located throughout the stadium, spectators will be able to catch all
the action and enjoy exclusive content, even when away from their seats.

“We are always looking to have cutting-edge technology and security and to
offer a unique fan experience,” said Real Madrid CIO, Enrique Uriel.

To enable these experiences, the Cisco Connected Stadium network at the Santiago
Bernabéu Stadium will be designed to support the large volumes of
high-definition video and Wi-Fi traffic that are generated during matches.

By deploying Cisco Connected Sports solutions, Santiago Bernabéu Stadium and
Real Madrid C.F. will be able to provide innovative and unique experiences to
fans today and well in the future.

“Cisco is delighted to be working with Real Madrid C.F. in order to make
the Santiago Bernabéu Stadium the most innovative in the country and a model of
reference in Europe. Industry leaders need to think creatively about how they
can utilise the network as the platform to change the rules of the game and
further engage fans. We are excited to see Real Madrid continuing to lead the
way,” said David Holland, general manager and senior vice president of
Sports and Entertainment Solutions Group at Cisco.

By Team

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