Cisco unveils Race to Rio program for channel partners

Cisco announced a new incentive program for its distributors and channel
partners in India and other SAARC nations, including Nepal, Bangladesh, Sri
Lanka, Maldives and Bhutan. 

Titled Race to Rio, the program offers partners a chance to win an all
expense paid trip to Rio De Janeiro, Brazil, in February 2012 corresponding
with the Rio Carnival.  

The program, which is currently underway, will go on till January 20,
2012 and is aligned with Cisco’s growth strategy to motivate partners,
especially in upcountry markets to accelerate sales and widen geographical
reach for Cisco.

“Cisco is a partner-driven organization and it’s important for us to
recognize and reward partners who have demonstrated their commitment
consistently to Cisco and more importantly, to the customers at large. All
our unique incentive programs have been well received, with previous
initiatives helping to increase partner coverage exponentially during the
program period. This accomplishment has prompted us to consistently increase
our investments in channel promotions and enablement programs; we expect -Race
to Rio’ to exceed our expectations and become a bigger success,” said Arun
Dharmalingam, vice president, Partner Led, Velocity Sales, Cisco.

The products included under Race to Rio program are Cisco UCS C Series,
Cisco Small Business product portfolio and specific Cisco Switching and Routing
products.  Apart from the trip to Rio for the top performers and
runners-up, other partners can accumulate points upon selling participating
SKUs and encash them for exciting rewards such as Bose Home Theater Systems,
Canon DSLR Cameras, Samsung Galaxy S2 Phones, etc. 

As a part of its -go-to-market’ strategy, Cisco is strengthening its
channel engagement efforts in tier II and upcountry markets and has introduced
a series of training and incentive programs and -Race to Rio’ is the most
recent incentive program.  Prior to this, Cisco rolled out -Kick-Off’
incentive to coincide with the FIFA World Cup in South Africa, the -Grand Slam’
program for the Australian Open and the -F1 Overdrive’ to watch the German F1
race at Nurburgring.

By Team
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