Comviva announced its digital business management deal with Zain Jordan, a telecom company in the kingdom.
Comviva will provide its Digital Business Management Suite which includes Digital Services Delivery Platform (DSDP 2.0) and its expertise in Business Operations and digital content for assisting Zain to drive its growing digital ecosystem.
Comviva’s DSDP 2.0 platform, combined with its expertise in business operations and digital content, will help Zain overcome these challenges, helping the operator to focus on creating better digital experience for subscribers, while optimizing systems and processes for cost minimization and revenue gains.
“This deal is of strategic advantage to Comviva, as it has given us a footing in the Jordanian market,” Ramy Moselhy, head of MENA Region at Comviva said.
Comviva’s DSDP 2.0 platform provides a mediating layer between Zain Jordan and digital service providers, specializing in content formats like caller ring-back tone (CRBT), video, games, music and live streaming.
Content providers will have a single DSDP 2.0 layer for service integration assisting them to integrate services in Zain’s digital ecosystem. Earlier, content providers had to deal with invoices, billing and customer-relationship-management (CRM) integration separately for every new service.
Comviva in a statement said DSDP 2.0 will provide support to new content mediums like augmented reality (AR) and virtual reality (VR), live streaming, e-sports, catering to new digital customer. Zain will use data and analytics-driven technologies to automate certain transactions with better degree of certainty.