Connectiva Systems chalks out multi-pronged growth strategy

Connectiva Systems, a provider of revenue optimization solutions for the telecom and media industry, has chalked out its multi-pronged growth strategy.

The company’s multi-pronged strategy involves growth through acquisition, expanding development center in India, strengthening its presence in the US and enhancing manpower across the globe.

As part of its future plans, Connectiva Systems will set up its development center in Gurgaon, Delhi NCR, India. The new center will accommodate 60-70 professionals. The new facility will cater to the global markets.

The company will increase its resources by 15-20 percent in the current year from the present 400.

Connectiva is not concerned about current economy issues in the US market. We have done well during the 2008 recession. We are growing and our opex model is well received in many telecom markets,” said Avi Basu, president and CEO of Connectiva.

Currently, 50 percent of Connectiva revenues is coming from the Europe, Middle East and Africa region, while Asia Pacific and Americas contribute approximately 35 percent and 15 percent, respectively. We are looking at more business in the US in phases,” Basu added.

Connectiva is looking for best companies for acquisitions. The objective is to gain presence in some of the untapped markets or entering into new technology areas.

Connectiva Systems will be targeting the emerging smart grid market to strengthen revenue streams. We are working with water utilities. Smart grid opportunities will also be explored,” Basu added.

Connectiva is looking at big opportunities in the mobile world as mobile money and the growth of phones are encouraging the company to invest for expansion. The international money market is expected to reach $65 billion by 2014. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide, according to Gartner.

Recently, the company launched Connectiva Mobile Analytics, as a part of its customer experience analytics platform. This end-to-end application suite allows telecom operators to understand data, content and application consumption across all mobile portals and channels.

Connectiva Mobile Analytics helps operators address growing needs to understand subscriber activity related to data services. With smart phone proliferation and the explosion of data on mobile networks, enhanced customer and network intelligence has the potential to shape the future of both telecom and advertising industries.

Growing at 100 percent CAGR for the past four years, Connectiva works with companies like Bharti, Zain, T-Mobile, Etisalat and Ericsson. The company saved more than $500 million in revenue leakage for these companies through an analytics-based platform. 

By Baburajan K
[email protected]