Consumers to spend $2.2 trillion on digital technology products and services in 2012

Telecom Lead in India: Gartner forecasts that consumer
cloud services for accessing content will be integrated into 90 percent of
connected consumer devices by 2013. Consumers will spend $2.2 trillion on
digital technology products and services in 2012, or about 10 percent of the
average disposable household income.


By 2015, consumers will spend some $2.8 trillion worldwide
on connected devices, the services that run them and content that is
transferred through them. The emergence of personal clouds reflects the 4S
experience, consumers’ desire to store, synch, stream, and share their content
on regardless of device or platform seamlessly.


Connected devices will reach 24 billion, says GSMA


Global connected devices will reach 24 billion and
the Connected Life will open up new revenue streams, facilitate new
business models, drive efficiencies and improve the way existing services are
delivered to create a global business impact worth as much as US$4.5 trillion
by 2020, according to the GSMA


According to Gartner, personal cloud allows consumers to
store, sync, stream and share using multiple connected devices such as
smartphones, media tablets, televisions and PCs over the internet.


Consumers have begun to adopt cloud-based services as
part of their digital ecosystem, thanks to services such as Netflix, Google
Apps, Amazon Music, Microsoft SkyDrive and Apple’s iCloud. In a personal cloud,
a TV show, for example, can be watched, left and resumed across multiple


Online backup and synchronization companies have been
offering personal cloud for years. A big change has occurred during the past
couple of years, with the growing adoption of mobile and portable devices that
have limited internal storage and rely heavily on cloud services.


The shift to the personal cloud will accelerate rapidly
in 2012 as consumers learn how to use new services on their devices. As
cloud services become part of people’s lives, device vendors and platform
providers must integrate cloud services in order to win customers in 2012 or
risk being displaces by those that offer these services. Brands must stretch
across multiple devices, platforms and services,” said Gartner managing vice
president Andrew Johnson.


Inside the spending envelope, market dynamics will
collapse some markets while creating others that expand the captured revenue.
Providers of consumer devices, services and content must anticipate the risk of
sweeping changes to their business models.


However, traditional storage will not disappear overnight
but will, however, be augmented by the consumer personal cloud.  Gartner
predicts that personal cloud will become widely adopted by 2015, but that in
2014 less than 10 percent of consumers will use cloud services as their main



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