CorFire, the mobile commerce business of SK C&C USA
and the leading innovator and global pioneer of mobile commerce solutions, announced
a strategic partnership with InComm.
The partners will deploy a mobile commerce
platform that will deliver promotion, loyalty, and general payment solutions to
national merchants and their customers. Different from other mobile wallet
platforms, the solution works within a merchant-branded environment that gives
consumers a wallet experience that is tailored to the specific retailer.
The unique core of the joint offering is made possible by
combining InComm‘s direct point of sale (POS)
integration with over 225,000 retail doors and CorFire’s long history with
mobile commerce platforms in Korea where they currently enable 30 million
transactions per day.
This foundation enables a transformational approach to
mobile commerce where promotions and payments can be securely linked to a
consumer and individually processed. When combined with loyalty and gifting,
merchants will have a fully functional application that simplifies the
consumer’s life. InComm and CorFire will target
Phase 1 roll out in Q4 of this year.
“This partnership is a pivotal moment for our
industry. The relationship between InComm and CorFire makes it easier for our
merchants to deliver customer value, such as promotions or ‘deals’ that can now
be linked to, and redeemed by, individual consumers,” said Brooks Smith,
“Big brands and national merchants have been asking
for a mobile solution that can both tie to a single consumer and scale to
millions. The CorFire-InComm partnership makes this a practical reality via
mobile technologies that focus on the needs of the merchants and their
customers,” said Keith Smith, president, CorFire.
By Telecomlead.com Team