Dentsu and Skype to launch display advertising offering in Japan


Dentsu announced that it has concluded a contract to be
the exclusive display advertising partner in Japan for global communications
platform provider Skype Technologies.


The company will start selling Skype’s digital inventory,
which will appear in the “Home” tab of Skype for Windows (version 5.1
and above) with immediate effect.


With an average of 170 million monthly connected users
worldwide making calls domestically and internationally and approximately 30
million concurrent users at peak times, Skype’s reach and engaged user base
make it an attractive platform for brands to market their products.


Popular with both business users and consumers alike,
Skype offers rich communications ranging from free Skype-to-Skype audio and video calling, to Group Video Calling and making low cost calls to
landlines and mobiles all over the world.


Dentsu and Skype will offer advertisers
an opportunity to be part of the Skype experience through ‘Skype Home’ which
provides a large masthead space for advertisers to display rich and interactive


Skype users are shown to spend more time on Skype Home an
average of 2 hours(3), as compared to other non-Skype platforms, providing
advertisers an excellent opportunity for targeted, dynamic advertising.


The display advertisement will be designed to deliver the
advertiser’s message directly to Skype users.


This is a first step in providing a Skype solution for
advertisers in Japan, and Dentsu and Skype will continue to explore various
advertisement options to better enable enterprises to market their brands.


By Team
[email protected]