EastLink deploys Motorola MPEG-4 HD services for Video leadership




Motorola Mobility announced that EastLink,
a telecom company in Canada, will incorporate Motorola’s video compression
technology in its broadcast and on-demand HD services.


EastLink is poised to become one of the
first MSO-based video entertainment service providers in North America to shift
to the next generation of video delivery technologies that continue to support
the highest quality broadcast and OnDemand HD and 3D services to their
customers.


The Canadian company will be able to save
video delivery bandwidth that Motorola’s MPEG-4 solutions provide. These
bandwidth savings provide EastLink with increased flexibility and greater
potential to deliver new service offerings without having to modify or expand
existing network infrastructure.


“Our customers have very high
expectations when it comes to video quality, choice in programming and OnDemand
video services,” said Deborah Shaffner, president and COO EastLink.


The adoption of MPEG4 technology enable
EastLink to deliver high quality video to customers.


“EastLink has a strong history of
leading cable operators in the adoption and integration of advanced
technologies into their network. Following successful trials in test markets
across Canada, EastLink is now in a position to deploy Motorola’s MPEG4 for all
OnDemand, HD and 3D services,” said Joe Cozzolino, senior vice president
and general manager, Network Infrastructure, Motorola Mobility.


EastLink’s migration to MPEG-4 technology
provides the company with increased network capacity so that they can continue
to develop new, meaningful products and services for its customers.


EastLink has also deployed two of
Motorola’s advanced HD set-tops, the DCX3400-M and DCX700-M. These set-tops
enable the migration of HD broadcast and on-demand services to MPEG-4. 


Moreover, through integrating the Motorola
CAP1000, EastLink can now benefit from more advanced capabilities like ad
insertion, achieving greater bandwidth efficiencies and support simultaneous
channel substitutions.


EastLink is also using Motorola SE6601, an
advanced encoder to offer MPEG-4 encoding, which provides industry-leading
picture quality based on perceptual video processing (PVP). 


PVP links the physiology of the human eye
and how it captures images to the development of advanced video delivery
technologies which results in very rich consumer viewing experience without
sacrificing picture quality.


By Telecomlead.com Team

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