Enterprises step up investment in mobile app development

Service providers are reporting increasing enterprise and
ISV activity in establishing mobile initiatives for a variety of horizontal-
and industry-specific B2B, B2E, and B2C applications, according to
International Data Corporation (IDC).

Third parties are stepping up their mobile application
life-cycle investments to meet the demand for mobile applications including
native, web-based and cross platform with an emphasis on speeding client mobile
applications to market at lower TCO with higher productivity and quality.

The following are key factors influencing growth in this

Accelerating mobile IP creation/investment and
partnership activity through component reusability, application factories, and
use of internal IP for rapid cross-platform portability are central to provider

Partnerships with mobile enterprise application platform
vendors are on the rise as are initiatives that integrate smart device
technology with cloud-based back-end applications to improve efficiency, reduce
cost, and generate new revenue streams.

The importance of usability and user experience (UX) is
becoming a critical best practice to accelerate development timeframes and
ensure alignment to business expectations.

Mobile development is frequently being packaged as part
of broader mobile application life-cycle services with heightened attention to
mobile platform selection, business case development, architectural planning
(e.g. back end integration), and agile mobile development and testing.

“As third-party service providers move forward, they
will need to address the broader spectrum of enterprise customer needs, from
new entrants to the mobile space to more mature customers that have been
engaged in a mobile road map strategy for a few years,” stated Rona
Shuchat, director, Application Outsourcing Services.

“The focus will be on building relevant and
innovative business solutions. It is important to conceptualize new use cases
with customers that can increase efficiencies and facilitate higher worker
productivity, lower the cost of end-to-end order and supply chains, or
introduce innovative ways of marketing and positioning products to build new
revenue streams,” Shuchat added.

By Team
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