By
Telecom Lead Team: U Mobile, a Malaysian mobile service
provider, has signed a five-year business support systems (BSS) transformation
and managed services contract with Ericsson.

U Mobile is
a 3G mobile service operator with more than 1,000 mobile base-stations
installed covering Klang Valley, Seremban, Ipoh, Penang and Johor Bahru. U
Mobile’s complete BSS architecture will be transformed into a real-time
convergent environment.

The
five-year managed services contract will allow U Mobile to focus its efforts on
product development and have clearer visibility and more control over capital
and operating expense. U Mobile will become the first Malaysian operator to
offer full-fledged convergent support to its subscribers. U Mobile will be able
to offer its customers more innovative services.

“With
their expertise in delivering complex transformation projects and
convergent-ready architecture, U Mobile will realize a complete standardization
and modernization of billing architecture that will ultimately allow us to
offer our subscribers more personalized products and, therefore, a higher
quality of user experience,” said Kaizad Heerjee, U Mobile CEO.

The
convergent charging solution, based on Ericsson’s Charging System and BSCS iX,
will be deployed and integrated with the existing U Mobile infrastructure.
Leveraging on the new BSS, U Mobile will expand its unique services – such as
real-time promotions and notifications, product and services cross bundling,
real-time cost control for postpaid subscriptions, subscriber personalization
and flexible mobile wallets – which will become the key differentiators for U
Mobile in the Malaysian market.

More
than 1 million U Mobile prepaid, postpaid and hybrid customers will soon be
migrated onto the new platform. By then, customers will be empowered to pick
and choose what interests them the most and, at the same time, U Mobile will be
able to design and offer promotions and campaigns in real time and in
accordance with subscribers’ interests.

  We
are pleased to be U Mobile’s transformation partner in bringing fully converged
business and customer support to its subscribers. U Mobile customers should
look forward to new and unique offerings, and an even better customer service
experience,” said Janne Laitala, head of Ericsson
Malaysia and Sri Lanka.

Ericsson
will be responsible for business process consulting, competence development,
solution design, deployment and systems integration of the convergent billing
solution, as well as managed services.

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