Ericsson provides video processing solutions for NBC Olympics of the London Games

Telecom Lead America: Telecom equipment and solutions Major Ericsson will
provide a range of video processing solutions and support services to NBC
Olympics, a division of the NBC Sports Group, during its coverage of the 2012
London Olympic Games from London.


“With the athlete’s moving so fast, TV coverage of
sporting events is some of the most demanding content to compress and transmit.
Based on our long association with Ericsson, we can be sure its technology will
deliver exactly what we need, from the opening ceremony through to the final
events,” said David Mazza, senior vice president, Engineering, NBC Olympics.


Ericsson is providing a range of products including
MPEG-4 AVC encoders, professional receivers, multiplexers and satellite
modulators as well as a team of support engineers in both London and New York.
These engineers will assist in equipment/system set-up, maintenance and
troubleshooting ensuring no great sporting moments are lost in transmission.


“Live events like this create TV memories and I’m
sure that the team at NBC Olympics will raise the bar again this summer. We are
proud to provide solutions that allow NBC Olympics to bring U.S. viewers closer
to the action and give them the best seat in the house.” said Staffan
Pehrson, vice president and head of TV, Ericsson.


Earlier, Ericsson encoding solutions were used by NBC
Olympics for the 2010 Vancouver Winter Games, the 2008 Beijing Games and the
2006 Winter Olympics from Torino, Italy.


Recently, Ericsson announced
the completion of its acquisition of BelAir Networks, a North American
carrier-grade Wi-Fi company.


This acquisition gives Ericsson a strong carrier-grade
Wi-Fi portfolio, technological expertise, IPR, and established customer
contracts and relationships.


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