Ericsson report says consumers spend more time watching streamed on-demand TV online

People are spending slightly less time watching scheduled
broadcast TV, and that they are spending more time watching streamed on-demand
TV online, according to Ericsson ConsumerLab.

More than 44 percent of the respondents reported watching
internet-based on-demand TV more than once per week, while about 80 percent
watch broadcast TV more than once per week.

Data was collected in Australia, Austria, Brazil, China,
Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the US and
South Korea. In all, 22 qualitative and 13,000 quantitative interviews were
conducted representing almost 400 million consumers.

“On-demand viewing is increasingly popular, while
broadcast viewing has remained as the most common way for people to watch TV.
People want both broadcast and on- demand viewing to be available. TV and video
have not been negatively affected by the internet in the same way that print
has; we just watch TV in many more ways than we did before,” said Anders
Erlandsson, senior advisor at Ericsson ConsumerLa.

Social media usage has impacted the way we watch TV. More
than 40 percent of the respondents reported using social media on various
devices such as smartphones and tablets while watching TV.

The majority of families combined TV viewing with the use
of Twitter, Facebook, texting, voice calls and forum discussions about what
they watched. This is particularly the case when watching reality shows and

This communication adds another dimension to the TV experience,
as consumers found an annoying reality show funnier when they were able to
comment on social media about ‘terrible’ singers, ‘ugly’ clothing or when your
favorite team scores a goal.

Good quality remains the top factor and is more important
than, for example, the availability of 3D TV and access to applications. The
service consumers are most willing to pay for is getting fresh Box Office
movies that still run at the movie theaters, directly to the TV.

The survey also shows how many hours per week on average
people are spending watching TV and how many percentage of the total viewing
that is on-demand content.

People in Germany spend no less than 25 hours per week
watching TV and Video, but only 28 percent of this content is on-demand. In
Spain as much as 44 percent of all TV viewing is on-demand.

Ericsson ConsumerLab’s trend reports focus on how
consumers act and what they think about telecom and TV products and services,
helping operators to understand their subscribers and develop attractive
revenue-generating strategies.

By Team
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