ERPLY unveils credit card reader to securely process payments on mobile devices

ERPLY, a provider of cloud-based mobile, laptop, and desktop
POS and retail inventory management solutions, announced the ERPLY mobile
credit card reader for handheld mobile devices to deliver secure, fast and
convenient payments for businesses large and small.

The new credit card device connects to an iPad or iPhone and
transmits a customer’s encrypted credit card data to the ERPLY point-of-sale
software and inventory management software suite to process payments.

This gives retailers the ability to view real-time data and
inventory analytics through the ERPLY inventory management system.

The ERPLY
credit card reader is priced at $50 with a 1.9 percent transaction fee that is
considerably less than fees charged by competing technologies offered by Square
and Verifone.

In today’s retail environment, customers and retailers are
faced with a confusing array of mobile payment options including Near Field
Communications (NFC), digital wallets and carrier billing as well as
traditional credit cards and cash.

Customers prefer to pay via differing methods and savvy
retailers need to be ready. The ERPLY reader is designed to meet the demands of
customers and retailers today and in the future, since it is enabled for
traditional credit card processing as well as the new NFC payment options just
coming to market.

“With our mobile credit card reader, we are providing
retailers with the full range of technology options they will need to accept
and process payments and make real-time decisions that affect their
business,” said Kris Hiiemaa, CEO, ERPLY.

As technology changes, ERPLY is giving consumers the ability
to pay for items the way they want to, whether it is with cash, credit cards or
with NFC technologies in phones.

The ERPLY inventory management backend provides the
foundation for its comprehensive POS solution.

In its recent market study “Next Generation Point
of Sale Systems and Retail Technology
,” ABI Research
forecasts that growth in this market will continue for the foreseeable future
as retailers invest in the latest technology.

ABI Research anticipates retail technology spending will
grow to nearly $21 billion in 2014, from $14.8 billion in 2009.

With the ERPLY reader, a retailer simply attaches the device
to an iPad or iPhone’s charging port and this communicates with the ERPLY POS
software to process the transaction and record the sale in inventory.

The credit card information is encrypted inside the device,
ensuring that the transaction is safe and secure. A sales person can be
assisting a customer with information about a camera,

The ERPLY mobile credit card reader is available now for the
iPad and will be available within three months for the iPhone. The ERPLY reader
works exclusively with the ERPLY POS and inventory management solution.

By Telecomlead.com Team
[email protected]