Telecom Lead India: Netherland-based Exset has kicked off
its India initiative for the Indian television cable industry.
Rahul Nehra, Global Head Sales & Chief Marketing
Officer, Exset, said keeping in view the digitization of the Cable Television
in this country, we have introduced a unique proposition for the cable
operators which will enable them to meet the challenges of digitization, and
also result in positive impact on their revenue stream.
At the Digitization is Monetization, an event for cable
operators, Nehra introduced various models which could be adopted by the cable
operators during the digitization process across Metro Cities during the first
phase of the cable digitization.
Currently, cable operators across India are depended on
monthly subscription fee for their revenue, which will change once the process
of digitization starts in India.
According to Stephen Wong, Head of Sales Asia Pacific,
Exset, the revenue stream for the local cable operators will take place once
they are able to offer more value added services to the end customers. Exset’s
solution will enable them to do so by connecting them to the flow of
By providing value added services through TV via Set Top
Box, the market dynamics for the local cable operators will undergo a change.
In the present scenario, a local cable operator does not have any share of
revenue in the carriage and value added service (VAS). The revenue generated
under these two headings is 100 per cent with the Multiple System Operator
(MSO). However, after the introduction of Digital Monetization Solutions (DMS),
the revenue distribution will change considerable.
Roop Sharma, president Cable Operators Federation of
India, said with the introduction of such a solution for local cable operators,
not only the revenue will increase for the local cable operators, but will also
further enhance the end customer experience.