Facebook’s popularity among U.S. advertisers plunges post-IPO

Telecom Lead America: Popularity of Facebook, the world’s
largest social platform, has been declining post-IPO, as the U.S advertisers
are shifting away from Facebook to place their advertisements over the

In a survey conducted by 33Across, over 70 percent of
respondents said that they focus 80 percent of their attention on “Rest of
Web” (ROW) in comparison with Facebook.


In line with a pre-IPO survey, five and half times as
many respondents said that they now plan to decrease their Facebook spend.


Additionally, the number of people who said they are very
concerned about “understanding and driving ROI from big data” rose
from 91 percent to 96 percent.


However, the number of people who said they are concerned
about integrating that data jumped from 73 percent to 82 percent.


The respondents represented multiple verticals including
Automotive, CPG, Financial Services, Retail, and Travel.


“What was particularly surprising to me was the
dramatic shift in advertiser and agency attitudes towards Facebook after the
IPO. Facebook’s future greatly depends on advertiser spend on both the web and
mobile devices,  and this survey indicates that they have some work to do
to restore advertiser confidence in their Facebook investments,” said Allie
Kline, chief marketing officer, 33Across.


33Across, operators of the largest social and
interest graph in the world, conducted this new survey in order to measure the
changing attitudes and spend around Facebook vs. Rest of Web.


Facebook partners with Trend Micro for user protection from
malicious links


Recently, Facebook has entered into a strategic
partnership with Trend Micro to help educate and protect users’ digital life
against malicious sites and malware.


The social networking major is also looking to foray into the
smartphone sphere. Employees of Facebook and engineers briefed on
Facebook’s plans, say the company hopes to release its own smartphone by next


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