Firstsource Recognized as Social Customer Relationship Management Leader by TMC

Firstsource Solutions has been recognized by Technology Marketing Corporation (TMC) as a 2010 TMC Social Customer Relationship Management (CRM) Award Honoree.  The first annual awards, sponsored by TMC’s Customer Interaction Solutions magazine, honored companies that have demonstrated innovation, unique capabilities, and made significant contributions toward enabling and improving social channel interactions.

Organizations are increasingly adopting multiple web-based channels as part of a streamlined e-care strategy, including social media and web chat. Firstsource has embraced social media to help companies remain agile and responsive and establish a strong basis for growth. Our service, support and analytics work in social media allows our clients to improve customer service quality, retention and costs”,  said Santanu Nandi, EVP – Telecommunications and Media, Firstsource.

Firstsource  was selected as an honoree by TMC for its Customer Interactions Management services framework, which is focused on creating integrated strategies for clients across multiple channels of service delivery. As one of the only BPO providers delivering social CRM offerings, Firstsource handles customer care, interactions and queries to improve overall service delivery and efficiency.

Using social media, companies have the ability to not only measure and monitor customer satisfaction in real-time but can actively participate in the daily dialog that shapes their brand perception”,  said Rich Tehrani, CEO, TMC.

The 2010 TMC Social CRM Award winners,  finalists and honorees will be published in the July 2011 issue of Customer Interaction Solutions.


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