By Telecom Lead Team: Flytxt, a provider of mobile
marketing and campaign management solutions, announced that Zantel, a mobile
operator in Tanzania, has selected Flytxt for its subscriber engagement
initiative.
The mobile campaign management platform from Flytxt with
analytics capabilities will enable Zantel to provide right offers to the right
subscribers at the right time. The platform will enhance customer experience by
ensuring that the privacy preferences of the subscribers are strictly
maintained.
According to a Flytxt press release, the ability of the
platform to manage closed loop marketing campaigns with automated reward
provisioning generates maximum conversion and optimizes ROI on marketing
offers. Flytxt’s marketing consulting service further enhances the capability
of designing and managing high ROI marketing campaigns.
I strongly believe that with the deployment of Flytxt
platform on our network, we can elevate the customer experience to the next
level and strengthen our customer relationship further by providing precisely targeted
offers and content. We selected Flytxt not just for their matured technology
but also for their consulting capability and proven global expertise in
successfully managing a wide variety of mobile campaigns,” said Ahmed Mokhles,
chief commercial officer of Zantel and senior vice president of Etisalat Group.
Flytxt offers its solutions to several leading operators
across South Asia and Africa with a combined subscriber base of over 250
Million. The company has run over 50,000 campaigns across these continents
over the past 12 months.
It is an extremely exciting feeling to be part of the
Tanzania’s mobile growth story along with Zantel. Our technology is designed to
enhance marketer’s efficiency and allow them to be more creative and innovative
in their mobile campaigns. This partnership will provide Zantel further impetus
to stay ahead of competition by providing greater customer satisfaction,” said
Vinod Vasudevan, CEO, Flytxt.
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