Fortinet announces new channel initiatives

Telecom Lead India: Fortinet, a provider of
high-performance network security, has announced a series of channel
initiatives that support the company’s ongoing objective of creating value.

The company has started programs and tools that focus on
education, profit and proximity, to help increase the expertise and
profitability of Fortinet’s channel partners across the EMEA and APAC regions.


Fortinet sells exclusively through its channel partners.
Pursuing our goal of becoming the leading network security vendor, it is thus
paramount that we keep improving our channel strategy in order to foster the
business opportunities of our resellers and distributors. Today’s channel
initiatives are designed to help further support our resellers and reward our
high-value partners, who truly invest in our brand, technology and products,”
said Emilio Roman, vice president of international sales operations at


For education, the company has started new Authorized
Training Centers (ATCs) program, which is designed to provide additional sales
benefits to existing ATCs and foster the presence of ATCs at the local level.


This selective program evaluates the performance and
commitment of each ATC and requires the provision of highly qualified
instructors. The objective is to help increase the product expertise of
Fortinet’s reseller community through access to localized training on
Fortinet’s solutions portfolio.


The recent launch of the deal registration tool aims at
protecting channel partners who actively identify new business opportunities
and comprehensively share them with Fortinet.


With that automated tool, resellers are encouraged to
further take leadership on sales opportunities while, in exchange, benefit from
Fortinet sales and technical support knowledge to help close deals faster.


Furthermore, the recently launched Fortinet mobile
application gives partners easy access to Fortinet’s product information and
threat research updates, at the touch of a button, anywhere and anytime.


Fortinet unveils FortiDDoS product family for enterprises


Last month, Fortinet launched the FortiDDoS product
family for enterprises, Web hosting and cloud service providers.


The new FortiDDoS-100A, FortiDDoS-200A and FortiDDoS-300A
are designed to detect and help protect against damaging and sophisticated DDoS


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