Telecom Lead India: Fortinet, a provider of network
security solutions, has launched new channel initiatives.
The new initiatives are aimed at supporting the company’s
objective of creating value for, and getting commitment from, its resellers and
These additional programs and tools focus on education,
profit and proximity, to help increase the expertise and profitability of
Fortinet’s channel partners across the EMEA and APAC regions.
Fortinet sells exclusively through its channel partners.
Pursuing our goal of becoming the leading network security vendor, it is thus
paramount that we keep improving our channel strategy in order to foster the
business opportunities of our resellers and distributors,” said Emilio Roman,
vice president of international sales operations at Fortinet.
Fortinet’s new Authorized Training Centers (ATCs) program
is designed to provide additional sales benefits to existing ATCs and foster
the presence of ATCs at the local level. This selective program evaluates the
performance and commitment of each ATC and requires the provision of highly
The launch of the deal registration tool aims at
protecting channel partners who identify business opportunities and share them
with Fortinet. With that automated tool, resellers are encouraged to further
take leadership on sales opportunities while, in exchange, benefit from
Fortinet sales and technical support knowledge to help close deals.
The Fortinet mobile application gives partners access to
Fortinet’s product information and threat research updates, at the touch of a
button, anywhere and anytime. Developed for the Apple iPhone and Google Android
operating systems, the application includes: a search engine to access full
product information; a FortiGate identification tool to help find the right
device according to the client’s specific security requirements; a partner and
Fortinet office locator; and access to the FortiGuard Security Center for
real-time updates on the latest global threat levels and the Top 10 threats
To provide enhanced local support and service to its
channel, Fortinet has created a new Distributor RMA program that aims to encourage
distributors to act as local RMA centers to provide best-class delivery,
including next business day delivery, to Fortinet’s resellers.
Fortinet has also implemented local toll free numbers in
most countries of EMEA and APAC regions to facilitate partner service and