TxtConnect, according to Escosa, is the ultimate mobile
marketing tool for broadcasting SMS. It’s a user-friendly, web-based
texting service that sends bulk SMS messages to a predetermined target
subscriber or recipient base. With lower rates per SMS, it is significantly
cost-efficient and far better than manually sending text messages or making
regular phone calls, or physically distributing flyers, menus and promotional
mechanism.
The service is web-based and SMBs can launch SMS
marketing campaigns at any time and from any place.
A study commissioned by Globe Business showed that about
50 percent of small and medium-scale enterprises (SMEs) run the risk of
experiencing financial or operational difficulties and may close-shop within
three years. The study cited limited capacity-building in running the various
facets of a business as the main reason behind the difficulties encountered by
entrepreneurs.
Approximately 99.6 percent of all Philippine enterprises
are micro, small and medium-scale businesses, of which about half are engaged
in retail and wholesale trade. They account for about 61% of the total
employment level in the country.
Escosa said that Globe Telecom proactively reaches out to
SMEs to help them survive the challenging phase of growth by creating a product
portfolio which could actually help businesses address the need to control
costs, institutionalize good processes and increase revenue.
