Telecom Lead Asia: Globe Telecom is planning to
strengthen its presence among SMBs in Philippines by offering its mobile
Globe Telecom said SMEs can increase revenues through
active promotion of their products and services to push their businesses via
text messages. With close to 90 percent of the 94 million Filipinos having
cellular phones however, less than 100 SMEs currently resort to text messaging
to legitimately push their business.
Manny Escosa, head of Marketing for SMB segments of Globe
Telecom, said TxtConnect enables SMBs to send SMS to thousands of your
TxtConnect, according to Escosa, is the ultimate mobile
marketing tool for broadcasting SMS. It’s a user-friendly, web-based
texting service that sends bulk SMS messages to a predetermined target
subscriber or recipient base. With lower rates per SMS, it is significantly
cost-efficient and far better than manually sending text messages or making
regular phone calls, or physically distributing flyers, menus and promotional
The service is web-based and SMBs can launch SMS
marketing campaigns at any time and from any place.
A study commissioned by Globe Business showed that about
50 percent of small and medium-scale enterprises (SMEs) run the risk of
experiencing financial or operational difficulties and may close-shop within
three years. The study cited limited capacity-building in running the various
facets of a business as the main reason behind the difficulties encountered by
Approximately 99.6 percent of all Philippine enterprises
are micro, small and medium-scale businesses, of which about half are engaged
in retail and wholesale trade. They account for about 61% of the total
employment level in the country.
Escosa said that Globe Telecom proactively reaches out to
SMEs to help them survive the challenging phase of growth by creating a product
portfolio which could actually help businesses address the need to control
costs, institutionalize good processes and increase revenue.