Google leads online destinations in India with 57.8 million visitors

Telecom Lead India: Google leads the online destinations
in India with 57.8 million visitors with 95 percent reach in June 2012.

 

Facebook.com has 50.9 million visitors with 83.4 percent
reach.

 

Yahoo has 65.5 percent reach.

 

Microsoft Sites have 48.1 percent reach.

 

comScore said Facebook visitors spent nearly 4 hours on
the site in June 2012

 

Visitors spent 2.5 hours on Google Sites, with YouTube
accounting for a strong share of time spent on the property.

 

Top Online Categories by Share of Total Minutes
June 2012
Total Internet: India, Viewers Age 15+ Location Home/Work*
Source: comScore Media Metrix

 

Total Unique Visitors (000)

% Reach

Average Minutes per Visitor

Total Internet : Total Audience

61,004

100.0%

772.5

Google Sites

57,826

94.8%

155.3

Facebook.com

50,890

83.4%

224.9

Yahoo! Sites

39,977

65.5%

63.3

Microsoft Sites

29,363

48.1%

19.8

Wikimedia Foundation Sites

21,031

34.5%

11.1

Times Internet Limited

20,535

33.7%

16.9

Network 18

17,891

29.3%

31.6

Ask Network

15,829

25.9%

3.5

Rediff.com India Ltd

15,346

25.2%

28.3

NIC.in

13,308

21.8%

23.6


*Does not include visits from public Access computers,
such as Internet cafes, mobile phones or PDAs


Social Networking Leads as Top Online Activity in India

 

Social networking accounted for 25.2 percent of all time
spent online in June, an increase of 0.8 percentage points from the previous
year.


Entertainment sites ranked second, accounting for 10
percent of minutes (up 1.2 percentage points from the previous year), while
Portals accounted for 8.8 percent of total minutes. Time spent on Retail sites
grew 0.5 points in the past year as online shopping continued to gain adoption.

 

Top Online Categories by Share of Total Minutes
June 2012 vs. June 2011
Total Internet: India, Viewers Age 15+ Location Home/Work*
Source: comScore Media Metrix

 

Share of Online Minutes

Jun-2011

Jun-2012

Point Change

Social Networking

24.4%

25.2%

0.8

Entertainment

8.8%

10.0%

1.2

Portals

11.4%

8.8%

-2.6

e-mail

8.6%

8.1%

-0.5

Search/Navigation

3.4%

3.2%

-0.2

Business/Finance

2.9%

3.0%

0.1

News/Information

2.3%

2.2%

-0.1

Retail

1.5%

2.0%

0.5

Instant Messengers

3.8%

2.0%

-1.8

Games

1.6%

1.8%

0.2

Directories/Resources

1.6%

1.7%

0.1

 

 

editor@telecomlead.com