GSMA names Anne Bouverot director general


The GSMA announced the appointment of Anne Bouverot as
director general and Member of the GSMA Board.


Bouverot, who served most recently as executive vice
president of Mobile Services for France Telecom Orange, will assume leadership
of the GSMA effective September 1.


“Anne brings to the GSMA a wealth of experience and
a proven track record of success in the highly dynamic mobile industry,”
said Franco Bernabe, chairman of the GSMA Board and CEO and Chairman of Telecom
Italia Group.


She has a deep understanding of the opportunities and the
challenges facing mobile operators today, and will leverage this as she leads
the GSMA in driving strategic programmes and initiatives for the benefit of its


Bouverot was previously executive vice president of
Mobile Services for France Telecom Orange.


She has served on the Board of the GSMA,
representing France Telecom Orange, for the past two years. She also serves as
a non-executive director of Groupama, a major French insurance company, and as
a non-executive director of Edenred, the world leader of prepaid corporate


“I am deeply honoured by the trust placed in me by
the GSMA Board. The GSMA has played an important role in the development of the
mobile industry, uniting the world behind a standard technology and ensuring
seamless and interoperable mobile services for billions of users
globally,” said Bouverot.


GSMA is now entering a new phase, where virtually
everyone and everything is connected by mobile, and with many new challenges
facing the industry. She is looking forward to leading the GSMA to help and
support its operator members to face these challenges and continue their


By Team

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