When it comes to mobile security for people, only half of
Americans are interested in monitoring unauthorized visitors at schools and
daycares using radio frequency identification, according to a national M2M
(Machine-to-Machine) study just released by leading research consultancy Market
Strategies International.

“As we send our kids back to school, this seemed a
bit puzzling we hypothesized it would be higher,” said George Wilkerson,
executive vice president of the communications division at Market Strategies.

“What we learned that helps explain this finding is
that 50 percent of consumers view tracking people as an invasion of privacy and
61 percent believe the technology provides a false sense of security,”
Wilkerson added.

The study revealed that 51 percent of consumers are
interested in a GPS locator for family members, a GPS locator for pets and
identity monitoring at schools/daycares. Interest in geo-fencing for pets came
in at 45 percent, followed by geo-fencing for family members at 39 percent.

Technology is ahead of the consumer adoption curve, and
there is a tremendous opportunity for companies to create loyal customers by
helping them understand emerging M2M technologies and their associated
benefits.

“Overall, half of consumers indicate some level of
interest in M2M solutions that can track people and pets. To pave the way for
adoption of these security technologies and applications, savvy companies will
pursue aggressive education campaigns,” Wilkerson added.