Huawei names London as European hub for innovation in smartphone design

Huawei will open a dedicated European design centre for its Mobile Device
business in the heart of London.

Huawei expects to open its new London Design Centre in Q1 2012. The Huawei LDC will be
headed by Huawei Device UK and Ireland executive vice president Mark
Mitchinson, who will be supported by Huawei Device Creative director for ID
Europe Andy Davey.

Huawei will recruit a team of world leading designers to drive new product
conception, design and development in order to deliver groundbreaking design
thinking and solutions in the European smartphone market.

“The Huawei LDC demonstrates we are absolutely committed to the UK and
Europe for the launch of our new smartphone products and brand. The LDC will
enable us to grow smartphone market share in Europe through customer insight,
focus and collaboration. Through Mark’s leadership, creativity and knowhow,
Huawei will attract the best talent in design from around the globe to our
LDC,” said Richard Ren, president of West Europe, Huawei Device.

Huawei’s LDC will help drive growth of the company’s market share in
smartphones across Europe. The centre will focus Huawei’s design capability,
and enable it to respond to local customer and market demands in a dynamic and
nimble way.

Plans for the LDC come as Huawei announces new additions to its European
smartphone portfolio, in the shape of its Huawei Vision smartphone and Huawei
MediaPad tablet.

“The Huawei LDC will give us clear differentiation in a fiercely
competitive European market as we launch new and innovative smartphones and
build a compelling brand story. The LDC will enable us to better serve all of
our customers in the years ahead, without compromise. Great design spans
borders but a local market driven focus and understanding is critical to our
future success,” said Mark Mitchinson, executive vice president, Huawei
Device UK and Ireland.

By Team

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