Hungama Mobile, an aggregator, developer, publisher and distributor of
Bollywood and South-Asian entertainment content in the world, has
bagged the 2011 Meffys for the ‘Best Innovative Business Model’ for the Vishal & Shekhar Mobile Music Concert.
The project done
in February 2011, in association with Nokia and Airtel was the first time ever
a live music concert was telecast over the web, with a simulcast over the Voice
platform for Airtel customers in India.
The Meffys, which have come to be known as
one of the industry’s most coveted awards, honour achievements across mobile
content, commerce and recognise the best innovation around the globe.
Hungama has always been at the forefront with innovative concepts
for its consumers. For the first time ever, a LIVE audio concert was accessible
on mobile phones and internet. Featuring music composer duo Vishal and Shekhar, ‘The Mobile Music Concert’ enabled the users to hear the concert Live on their
mobile phone and even make their song requests to Vishal-Shekhar from their
phone.
Thousands of fans from each and every part of
the country connected on mobile phones and those across the world got closer to
their favourite artistes via the internet – simultaneously during the concert
time.
The award is a testimony to
the hard work and dedication of the Hungama team who created this interesting
world- first concept,” said Albert Almeida, COO, Hungama Mobile.
By Telecomlead.com Team
