Telecom Lead India: Technology major IBM has launched
mobile foundation, a portfolio of software and services to assist enterprises.
IBM is leveraging its recent acquisition of Worklight.
IBM is looking at offering application development, integration, security and
management.
The Mobile Foundation is expected to capitalize on the
proliferation of mobile environments — including laptops, smartphones and
tablets.
IBM said its mobile foundation is targeting $22 billion
market opportunity that is expected to grow to $36B in 2015.
According to IBM, three quarters of more than 700 CIOs
said they are utilizing a mobile strategy because a flexible workplace delivers
a 20 percent improvement in employee productivity. The CIOs said they are
significantly reducing the cost of doing business by decreasing dependence on
email, improving social collaboration and adopting cloud technologies to reach
mobile workers.
IBM has already invested in the mobile space.
“Over this time, we have evolved our market-leading
portfolio to meet our client’s needs to extend their reach through new channels
like mobile and cloud computing. Our latest offerings are yet another
step in this direction and will provide customers with everything they need to
support mobile devices in their business and use them to transform the way they
interact with customers, partners and employees,” said Marie Wieck,
General Manager, IBM Application and Integration Middleware.
TBC Corporation will leverage mobile computing as a major
strategy to accelerate the company’s expansion into auto services.
Using IBM Worklight, TBC is starting a mobile initiative starting with a store
locator much requested by customers.
The goal is to supply customers with a completely transparent and easy auto
service experience. Today, maintaining a car or truck is complex. People
have to remember service intervals, engage in complicated interactions and
manage and file reams of paperwork. With TBC’s new online and mobile strategy,
this all goes away. Auto maintenance will be seamless and simple,” said John
Capriotti, Vice president, Web and Ecommerce for TBC.
