IBM unveils new software to analyze big data

announced the launch of new software that brings the power of managing and
analyzing big data to the workplace. Employees can now gain actionable insight
anytime, anywhere from the broadest range of data and put it to work in

The new offerings span a variety of big data and business analytics
technologies across multiple platforms from mobile devices to the data center
to IBM’s SmartCloud.

Now employees from any department inside an organization can explore
unstructured data such as Twitter feeds, Facebook posts, weather data, log
files, genomic data and video, and make sense of it on the fly as part of their
everyday work experience.

IBM is placing the power of mobile
analytics into the hands of iPad users with a free software download at Apple’s
iTunes Store. The new software is designed to help employees in key industries
such as financial services, healthcare, government, communications, retail, and
travel and transportation use and benefit from business analytics on the go.

Organizations are struggling to keep up with the rate and pace of big
data and use it in a meaningful way to improve products, services, or the
customer experience. People create the equivalent of 2.5 quintillion bytes of
data from sensors, mobile devices, online transactions, and social networks; so
much that 90 percent of the world’s data has been generated in the past two

Every month people send one billion Tweets and post 30 billion messages
on Facebook. Meanwhile, more than 1 trillion mobile devices are in use today
and mobile commerce is expected to reach $31 billion by 2016.

A 2010 IBM/MIT Sloan Management Review survey of 3,000 executives across
30 industries from 100 countries reveals that 60 percent of respondents said
they have more data than they can effectively use.

A new IBM study of 1,700 chief marketing officers from 19 industries and
64 countries further exposes this issue with 71 percent saying their
organizations are unprepared to handle the explosion of big data.

To address these challenges, IBM is delivering new analytics and information
management offerings, and skills resources to make it easier to explore and
capitalize on big data.

By Team
[email protected]